ICICI Bank has announced the launch of a service to enable Non-Resident Indians (NRIs) to send money to beneficiaries in India using social media apps such as whats app and E-mail. Named as Social Pay, the service is available on Money2India (M2I), the banks app for remittances. To transfer money, users need to generate a secure link from the M2I app and share it with the beneficiary on their social media profile or email for adding his/her bank account details.